Reporting & compliance

You should always know what was sent, to whom, what came back and what it cost per meeting. We report weekly and we run campaigns with opt-out handling, suppression lists and lawful basis documentation.

Who it is for

Companies that need outbound to be measurable and defensible, including those selling into the EU and UK.

What is included

  • Weekly reports: sent, delivered, replies, positive replies, meetings
  • Cost per meeting and per opportunity tracking
  • Opt-out processing and global suppression lists
  • Documentation of lawful basis and data sources
  • Alignment with CAN-SPAM, GDPR and PECR requirements as applicable

How we set it up

  1. Set metrics: we agree the numbers that matter before launch.
  2. Instrument: tracking is configured so reports are automatic.
  3. Review: weekly reports and a monthly call.
  4. Comply: suppression and opt-outs are enforced across all campaigns.

Questions we get asked

Is cold email legal in Europe?

B2B outreach can be lawful when it is relevant, clearly identifies the sender, offers an easy opt-out and respects data protection rules. We document the basis for each campaign and stop contact immediately on request.

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